Florida's Most Trusted



to Wheel Innovations


Based in Jacksonville, FL for over 20 years, Wheel Innovations operates Northeast Florida’s largest wheel reconditioning and powder coating facility, as well as provides a one stop shop for all your OEM factory and aftermarket wheel covers and alloy wheels. Wheel Innovations has a network of warehouses throughout the country, ready to ship high quality products wherever you are located.

Our goal at Wheel Innovations is to provide our customers with the highest quality products as a cost effective alternative to paying dealer prices! Whether you are ordering your first replacement product or are familiar with the process, our website is designed to help you search quickly and accurately for the parts you need. Our dedicated staff is available to answer any question you have before, during or after your purchase. We can be reached at 904-731-0867 or Contact Us

Not just another Shop

Over 20 years in service
U.S. veteran owned
100% Guarantee
Wheel Innovations

Wheel Personalization

Did you know Black is the new Chrome?!
Transforming silver painted wheels to black is a creative way to give your vehicle an exciting new look!

Wheel Innovations transformed these wheels from silver to matte black.

The transformation process includes:

1. Wheel straightening check

2. Sand blasting the entire wheel (front, back and inside) to remove old silver paint

3. Additional preparation including hand sanding the face of the wheel

4. Powder coat paint the wheel black

5. Powder coat clear finish- the most durable finish there is!

** Turn around time is 2-3 business days **

“Great Service and communication despite holiday break these guys fixed my stock rim just in time ! A++++++++”

Robert Flores Jr., Facebook

Wheel innovations

Wheel Refinishing

Alloy wheels that are scratched, scraped, bent, or have peeling paint can be expertly refinished by Wheel Innovations.

Roads can be a tough on your wheels. Whether they sustain damage due to accidents, potholes, uneven surfaces, or curbs, Wheel Innovations can bring your wheels back to new condition and save you money.

The wheel refinishing process includes:

  • repairing (including removal of old paint, welding if necessary, and hand sanding of wheel)
  • checking for straightness 
  • priming
  • expertly paint color matched to each and every wheel
  • Last but not least, powder clear coated – the most durable finish there is!
Wheel Innovations

Wheel Straightening

If you are experiencing vibration or shaking from your steering wheel or excessive tire wear, then its likely that your alloy wheel is bent. No matter how minor the damage is, it will still have consequences on the ongoing health of your car. Out of shape wheels not only destroy your tires but the vibrations can cause serious damage to the steering and suspension of your vehicle.

Wheel Innovations is the local expert on wheel straightening. Our professional straightening process can save you a significant amount of money versus purchasing a new wheel.

Even if you think your wheel is too badly damaged to be straightened, ask us to inspect your wheel. Our technicians are highly skilled at wheel straightening and you will be amazed at what they can achieve!